#1 28-11-2018 07:03:45

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Date d'inscription: 27-11-2018
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Why do it?Nike has touched off a furor by wading into football's natio

an ad featuring Colin Kaepernick Kerry Wynn Jersey , the former 49ers quarterback who was the first athlete to kneel during "The Star-Spangled Banner" to protest police brutality against blacks and hasn't played a game since 2016.The ad copy reads: "Believe in something, even if it means sacrificing everything."The ad, part of Nike's 30th anniversary "Just Do it" campaign, has outraged many. Online, people threatened boycotts and posted videos and photos of shoes set on fire, Nike gear thrown in the trash, and swoosh logos cut out of products.Most big corporations steer clear of politics, and marketing experts disagreed Tuesday over whether the Kaepernick campaign is good business.But some noted approvingly that it made a big splash and set Nike apart. And they said it could solidify Nike's bond with athletes, especially black ones, an important consideration for a company that relies heavily on sports stars to endorse its products.Brian Gordon, CEO of Engine Shop, a sports and entertainment marketing agency, said the ad is provocative but "authentic to who they are and the communities they represent and speak to," including the athletes."Even in the face of potential backlash, they support their athlete partners, and that's an incredibly powerful statement to the athlete community," Gordon said.Other athletes in the campaign include tennis star Serena Williams, New York Giants wide receiver Odell Beckham Jr. and Shaquem Griffin http://www.giantscheapshops.com/cheap-a … ley-jersey , a linebacker whose left hand was amputated when he was 4. But the Kaepernick ad struck a nerve, timed just before the NFL season kicks off on Thursday.Nike did not return a request for comment about its strategy. Its stock closed down more than 3 percent Tuesday.Neil Saunders, managing director of the data and analytics firm GlobalData, called the Kaepernick strategy "commercially imprudent.""Nike's campaign will generate both attention and discussion which is, arguably, one of its central aims," he said. "However, it is also a risky strategy in that it addresses, and appears to take sides on, a highly politicized issue. This means it could ultimately alienate and lose customers, which is not the purpose of a marketing campaign."But other experts think the strength of Nike's brand will help it weather the storm and perhaps benefit from it, too. Nike is one of the world's largest sports apparel companies, with $34.5 billion in revenue last year."What you stand for is almost as important as what you make," said Allen Adamson, co-founder of marketing firm Metaforce. "It's a polarized marketplace. No matter what you do, you offend some people. They're focused on what they stand for, and if that upsets some users, so be it."Robert Passikoff Rhett Ellison Jersey , founder of marketing consultancy Brand Keys, said an ad like Nike's will divide people, but the outrage won't last."My guess is that the audience that is reacting so badly to this aren't buying a lot of Nikes anyway," he said. "They'll move on to the next thing. Welcome to the 21st century."Nike, based in Beaverton, Oregon, has made waves before. An ad for the company's sport hijab went viral in 2017. And a 2010 commercial featuring a voiceover by Tiger Woods' late father when the golfer was trying to recover from a sex scandal drew mixed reviews.In August, Nike made news when the French Open banned Williams' Nike-branded black catsuit. Nike responded by posting an image of her on social media with the line "You can take the superhero out of her costume, but you can never take away her superpowers."Brands run the risk of a backlash in taking a political stand in their advertising.Starbucks was mocked in 2015 for trying to start a discussion about race by writing the slogan "Race Together" on its cups. Pepsi ended up pulling a commercial that showed Kendall Jenner giving a Pepsi to a police officer; some said the ad trivialized the "Black Lives Matter" protests.John Sweeney, sports communication professor at the University of North Carolina, said the Kaepernick ad was created to provoke people, and in that respect, it succeeded."You may have a negative reaction or a positive reaction, but you have a reaction," he said. "They wanted something that would stop the presses and stop people in their places."For some, the ad has made them bigger fans of the brand."I think what Nike did was a tremendous step in fighting against the people who misunderstand the protests by Kaep and players," said Seth Buchwalter, of Portland Cheap Landon Collins Jersey , Oregon, a lifelong Nike customer.But Wesley Callaway, of Omaha, Nebraska, said he doesn't agree with kneeling during the national anthem and thinks it is unfortunate Nike is featuring Kaepernick, though he said he doesn't buy many Nike products and won't make any changes in his shopping habits."I don't mind them protesting brutality," he said. "I just wish they wouldn't do it during the anthem."AP Business Writer Josh Funk contributed to this report from Omaha, Nebraska.This article has been corrected to give the correct title for Allen Adamson. It's co-founder of marketing firm Metaforce, not BrandSimple marketing consultant. New York Giants head coach Pat Shurmur confirmed to the media Tuesday morning that the team would be activating rookie defensive tackle RJ. McIntosh from the Non-Football Injury list.In a corresponding roster move to make room for McIntosh, the team has waived UDFA return specialist Quadree Henderson.“He’ll fit into the rotation,” Shurmur said. “We’ll see how he progresses. He’s done a good job so far. We’re just learning about him. We’ll just see how much he can handle.”In response to his activation, McIntosh himself said, “It’s very exciting. The opportunity is finally here, I’m a step closer, and I plan on going out and making an impact on defense.”This will mark the first time the Giants have seen their fifth-round pick in any live-game action since scouting him at the University of Miami. McIntosh missed the Giants’ offseason program, training camp, preseason, and the first half of his rookie season with an undisclosed ailment. It had been previously reported that he had a thyroid condition about which the Giants knew when they drafted him. However Cheap B.J. Hill Jersey , the condition which kept him off the field the past few months seems to be something unexpected.“We had to deal with a medical issue that we were not aware of when we drafted him,” Shurmur said. “We helped rectify that. As long as he’s a Giant we’re working with him and we’re looking forward to seeing him do good things.”For his part, McIntosh says that he is back to feeling like ‘himself’ again. Of course, that doesn’t mean he can’t still get better, but he says he is finally back to normal.McIntosh said, “I feel like I, obviously, could get better. But I feel good, I feel quicker, my reaction is better than a few weeks ago. My first step is better, but I can obviously get better, get better with my hands. But, you know, I feel normal.”The rookie out of Miami brings an intriguing combination of length and athleticism with a frame that is well-suited to playing either the 5-technique or 3-technique, depending on the defensive package.McIntosh is well known for having a terrific game against former Notre Dame offensive guard, Quenton Nelson. The Giants can only hope he has similar performances against other NFL-caliber linemen.

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